Origin Stories

The Evolution of Geek Chic

On August 28 2013, the phrase “Geek Chic” entered the Oxford Dictionary, and victory was declared for well-shod intellectuals, comic book enthusiasts, and people who spend too much time on the internet.

But while the definition is new, the concept isn’t. Those fellas at the Oxford Dictionary were 10 years late to the party: us geeks had already won. Our tipping point (thanks Mr Gladwell, excellent geek that he is) was reached on December 3 2003 — the night known as “The Best Chrismukkah Ever.”

Seth Cohen, people. The millennial messiah of geekdom. He who made teen geekiness cool, and who repositioned the ‘nerd’ archetype as a viable option for a romantic lead. In today’s era of Big Bang Theories and Junos, this no longer seems like a big deal, which just goes to show how far the geek has come. But it almost never happened. Back in the early naughts, FOX was so unsure about diverging from the Jason Priestly/Luke Perry dynamic that they suggested toThe OC creator Josh Shwarz that perhaps Sandy and Kirsten might have had an abortion, to get rid of that pesky nerdy character – a pesky nerdy character who, by the time of ‘The Best Chrismukkah Ever’ would be all but carrying the show on his narrow, band T-shirt-covered shoulders.

Read the full article on Junkee.

“The dress, appearance, and culture associated with computing and technology enthusiasts, regarded as stylish or fashionable.”


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Article by Maddy Newman for Stoli Australia



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