Music

The Soft White Sixties

Original Musicians

The Soft White Sixties

Get in your car, turn on the Soft White Sixties, roll down the windows and drive. It’s that kind of music— a sound that’s been dubbed “Working Class Soul.” The Bay Area band, formed in 2008, started with singer/songwriter Octavio Genera and includes Joey Bustos (drums), Ryan Noble (bass), and Aaron Eisenberg (guitar/keys). They started out playing dark, crappy clubs but a lot can happen in five years and now the band is prepping to release their debut album, “Get Right” this fall. We talked to the band about their journey. 

thesoftwhitesixties.com

"What distinguishes our point of view from the rest? We don't really know what everyone else's POV is. Think about that. 

We started playing together and stayed focused on what we wanted to do, which we’ve found is the best way to attract the right people.

Interview with The Soft White Sixties
Interview with The Soft White Sixties
Tell us about the beginning of your career

We all moved to the Bay Area to play music and met through mutual friends/bands. We started playing together and stayed focused on what we wanted to do, which we’ve found is the best way to attract the right people.

How has your career evolved since then?

More fans, nicer rooms, same crappy van.

What motivates you?

Listening to a great record or seeing a great show.
We also love beautiful women.

What has been the most gratifying moment of your career?

Finishing our new record, “GET RIGHT.” It’s our debut full length record and we’re really excited to share these new songs with everyone over the next year of touring.

Tell us about your process

A song usually starts with being about 50% done and then we fill the rest out as a band.

What’s the best advice you’ve ever received?

Surround yourself with people that are doing what you want to do.

Worst advice?

Try the salmon.

What distinguishes your point of view from the rest?

We don’t really know what everyone else’s point of view is. Think about that.

What trait do you most admire in yourselves?

Persistence. Hair.

What makes your work original?

We made it up. None of it existed before we made it.

 

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Article by the Stoli Team

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